People in this segament are prefers to use the products which are extravaganza. Such as gold tap and toilets. They are mainly found in U.A.E. And Middle Eastern countries.
Market Target
Market Size
As I mentioned earlier that our product is used by lower class families to the rich peoples.
Currently we’re looking at 293 billion us dollar market.
Asia pecific along holds the 36.7% market.
Market Target
There are mainly four segment
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SEGAMENT A:- UTRA RICH PEOPLE
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SEGAMENT B :- UPPER MIDDLE CLASS / RICH PEOPLEPeople in these leans towards the qualitative products and don’t mind pricing at some point. They are our prime customers.
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SEGAMENT C :- MIDDLE CLASSOur country is mainly consist of middle class people who look for cheap products but at some point they prefer long lasting products. This segment is upcoming and ongoing market for us.
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SEGAMENT D :- LIVING BELOW POWERTY LINEThis segment consist of people who are poor. They prefer cheaper products made with plastic. As plastic products are cheape than any other products.
CURRENTLY WE ARE WORKING ON SEGAMENT B AND C AND SEEING GOOD RESULTS.
